Interconnectedness of trust-commitment-export performance dimensions: A model of the contingent effect of calculative commitment

This research on relationship marketing aims to revisit and reposition different foci of trust, commitment, performance perception in the export/import relationships explore interconnectedness effects. We have collected self-reported survey questionnaire responses from 142 non-oil exporters Ecuador. The data were analyzed with SmartlPls 3.0 software. found that calculative commitment negatively moderates inter-organizational trust affective relationships. other significant findings include indirect (mediating effect) financial export through performance. With these novel contributions, we also identify some expected relationships- as both interpersonal positively affects significantly predicts Cross-sectional collection one side export-import dyad are this research’s limitations. However, they not uncommon literature. Giving a justified position dimensions equation is novelty scholarship. Clarifying another contribution research. Nevertheless, dimensional views re-established known assumptions less researched country setting should be considered contribution.